We began by asking a lot of questions: why is underwear so neglected? Why are they so uncomfortable? Why do they keep riding up? Why the f*ck is the waistband so tight?
With those questions in mind, we designed what we think is the perfect pair of boxer briefs. And you guys seem to agree!
At the end of the day, we're a brand built by guys, for guys. We want to help you look and feel your best so you can go out and conquer the world like the hardworking, self-assured, dashingly-handsome man that you are. What better way to do that than by making sure you have access to incredible basics that make you feel like a champion?
We want the world to love underwear as much as we do, but we also don't want to mess up the planet in the process. Sure, the journey to making better things is a long one, but that doesn't mean we shouldn't take it.
Our designs and processes are rooted in sustainability. The underwear industry often overlooks Mother Nature’s materials in favor of cheaper, synthetic alternatives - we believe that fast fashion and disposable purchases are BAD. Instead, we've decided to go back to her - to find her best, sustainable ingredients to make the perfect pair of underwear. Because we don't have to sacrifice our planet to create awesome underwear.